What It’s Really Like on Release Day

Today is a big day for me, but in reality, it’s not a big day at all. It’s a big day in my mind. My novel, The Breakaway officially releases. It’s a big day because for most authors, any day their book releases is a big day. Some authors have big launch parties. Some go on tour. Some hit the NY Times bestsellers list that same week. Most, like me, don’t really do anything except write a few tweets and FB posts and a newsletter announcement to announce the book. I might go out to eat or something. Most of the work I’ve put into my blog tour is already finished and it’s simply up to the people involved to post their reviews/interviews/posts.

The truth is that unless you are some really cool exception, your release day is pretty darned quiet. Most launch parties and tours happen after the fact, and most people won’t read your book until after it’s out. So while there may be a little bit of hype on that huge release day (special thanks to anyone who helps spread news about the book today!), I’ve found that any time a book of mine is officially out there, it always feels a bit anticlimactic. This is silly since I don’t expect much anyway, but I think it feels that way because it is a HUGE FREAKING DEAL in my head. So big that fireworks should be going off. A novel is a deeply personal, blood-sweat-and-tears project. It should feel like a huge deal. It is a huge deal!

But in publishing, it seems, it’s rare for things to happen all at once, especially on one day. Traditionally publishing is a painfully slow business. There is so much waiting, waiting, waiting, for everything. There are little spikes of excitement, I’ve found, but they rarely snowball into anything super-exciting. It’s like, WAIT. WAIT. WAIT. WRITE. WRITE. QUERY. SUB. SUB. SUB. SUB. WAIT FOREVER. WRITE. WRITE. WAIT. Agent! Book Deal! Publisher! WAIT. WAIT. WAIT. TRY TO WRITE. WAIT FOREVER. Cover! WAIT. WAIT. WRITE. WRITE. WAIT. WORK. Edits! WAIT. EDIT. WAIT. EDIT. WAIT. More edits! WAIT. EDIT FOREVER. WAIT. WAIT. WRITE. Blurbs from Awesome Authors! WAIT. WAIT. WRITE. WAIT. Oh my gosh, I get to hold my book! WAIT. WAIT. WAIT. WAIT. WAIT. Release day! WAIT. WAIT. WAIT. WRITE. Oh, look, good reviews! My book on a shelf! WAIT. WAIT. WRITE. WRITE. SUB. WRITE. SUB. WAIT FOREVER. Another book deal! And then we start over. Of course, individual mileage may vary for every author, but my point is there is a freaking ton of waiting.

And, honestly, so many of those exciting things get buried in all that waiting and writing that I often tend to forget them and what they were like. Keeping a journal with lots of exclamation points is helpful. I think the biggest highlight for me is getting my book delivered to me, and I finally get to hold it, touch it, read it. For me, then it is real. I don’t think I’d fare well with eBook only. It’s so intangible. So getting my physical book is probably one of the most exciting things – even more than release day. Getting my final cover is also very exciting and memorable.

But…I’ve said this before, and I’ll say it again and again. Nothing beats the excitement of finishing the first draft of a book or a very long and intense revision. To me, that’s why I keep doing any of this and endure through all that waiting. And nothing beats receiving an email from a fan you have never seen or heard from before, or even fans you do know, telling you how much they loved your book. Magic, I’m telling you. People reading your book, especially years after it’s released, is magic.

Posted by Michelle D. Argyle

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